A sales pitch is a delicate and artful process. In order to be successful, Inc. Magazine suggests avoiding the 7 deadly sins of sales pitching (learnt by us at CLAi the hard way…).


Pitching a film or video concept is at best a delicate and at worst a dreaded process. So here’s a list of the 7 deadly sins of concept pitching provided by INC. Magazine (and learnt by us at CLAi the hard way…).


Marketing and advertising have moved from broad overviews of information that target the general public to narrow and detailed segments. Inc. Magazine shares 4 tips for addressing your narrow-cast audience.