Colorimetry is sure to be the most complicated parameter to implement being made up of many interrelated issues, if it is adopted for Ultra HD.



This is a quick technical note for other REDheads out there to bring together the RED SSD capacity and running time you can get using 64Gb, 128Gb and 256Gb SSD media on a RED Epic.


The start-up toy company, ThoughtFull Toys, called asking if we could do a Kickstarter video for them. A well established toy inventor and a toy designer had started a new company and wanted to launch their new line of toy cars on Kickstarter in the hopes of gaining financial backing from crowd funding rather than the small number of traditional investors.


We had a call to shoot a time lapse program for an agency and their solar system client in San Francisco just the other day.


My name is Alex V-H (changed to protect the innocent – Chris), and I recently was accepted as an intern here. This was written to point out where I think I have grown, and where I think I haven’t grown as much, and to reflect on my time here for the summer.



One of the questions that we get asked all of the time goes something like this “Okay, so the RED Epic shoots 5k, but my nephew/ grandmother/ kid in the mail room/ company we’ve been using since 1972 has an HD camera and he only charges $5 a day, and it’s only for the web so why should I change?”